Nicole Bastien. Unapologetically Human.
I never had a five-year plan. But I had movement and restlessness. Above all, a deep curiosity for people, systems, life, and the forces that shape us. Well, I still do.
I was born into a world that no longer exists. As a child of the German Democratic Republic, I watched a country collapse in real time. Too young to march with the masses. Old enough to notice the undercurrents of this shift. I never stopped paying attention to forces of transition and transformation.
My parents were from the working class, yet I was surrounded by people with influence. I learned a lot about how power works. And I noticed early that what is said in a room is rarely the actual story. Decisions have a habit of appearing logical long after they have already been made.
Witnessing the so-called peaceful revolution, one question grew in me: What does it take for a nation to change direction? When and why do people unite forces for change?
For years, I explored that question in different industries and roles: Social work, for-profit business, leadership, politics, lobbyisms. Different worlds, and in all of them, I tried very hard to fit in. I became efficient, successful, and highly functional. I cannot recall exactly when I lost myself. I only remember that I could no longer hear my inner voice. I felt numb. After all that effort of being a cog in the system, I didn't recognize myself anymore.
So I decided to leave.
After another extra year of denial, I finally faced the inevitable and left the corporate world. Staying had become the less honest option.
Leaving a world I was well adjusted to turned out to be the most useful experience of my life. I learned what uncertainty, existential crisis, and ego death actually mean. Looking back, I had experienced all of them before and thought I knew what I was dealing with. Truth is, I didn't. It had been a surface treatment. And I realized this because this time it was a deep-dive metamorphosis. You know the difference when you experience it. And some lessons have to be lived before they make sense. That’s when I truly understood that the most important thing in life cannot be strategized. They have to be lived.
I, shedding skins, finally understood what authenticity is all about. Believe me, authenticity is a very uncomfortable decision.
There is something else I should probably admit.
I never wanted to become an advisor, consultant, or mentor. Yet I keep ending up in those conversations. And I love them!
When people invite me to work with them, it isn't because I have better answers. And it certainly isn't because it is comfortable. Truth be told, sitting with me can be uncomfortable. I challenge assumptions and ask difficult questions. I notice what doesn't seem to fit and share it straightforwardly. There was this situation when one client introduced me to another person with “you cannot hide from her. She sees everything.”
I think people come to me because I know how hard it is to leave certainty behind and muddle through a crisis. Questioning one's own thinking, identity, and the systems one has been part of is a pretty messy job. Others come for inspiration. I see gaps and how to weave tissue to close them. And then there are the ones who need someone who has their back and helps them to make sense. I am this person.
A part of my work happens through advisory, conversations, and speaking. The larger part happens through community economy development with communities in South Africa and East Africa. As founder of What Matters and its legal body, the CO-LAB for Future Economics, I dedicate my time to the research, development, and implementation of Community Economy. My work through CO-LAB and What Matters keeps me honest and grounded. Reality has little interest in beautiful concepts. It asks different questions.
I chose to work in Africa. Not because Africa needs saving, but because it holds remarkable conditions for building local economies that serve people. Dense relationships. Entrepreneurial capability. Adaptability. The logic travels further. And I hold this vision to life in a world where people take their future into their own hands.
People have given me many labels over the years: CEO. Founder. Advisor. TEDx speaker. Political force. Business enchantress. Woman of the people. Mother. Daughter. Friend. Lover. Pain in the Ass. I don't mind any of those labels. They belong to different moments and contexts in my life. But if someone asks me who I am, my answer is much simpler: Unapologetically Human.
2026 | Meeting South African Minister of Environment
2026 | Digital and Business Exhibition, Munich, Germany
2026 | Fieldwork South Africa Regenerative Agriculture
2026 | Fieldwork South Africa Regenerative Agriculture
2026 | Namibia Township Bloemfontein South Africa
2026 | Farmers Market at Business Ecosystem, Bloemfontein, South Africa
2026 | Road trip to visit communities, Free STate, South Africa
2025 | Community Development Conference at Golden Gate, Free State, South Africa | Presenting our Work Community Economy Development
2025 | Namibia Township Community Leader Meeting
2025 | SOuth Africa Exploring Giant Snails at Regenerative Farm
2025 | Namibia Township, Vetkoek Baking, Bloemfontein, South Africa
2025 | Spaza Shop as my work place at Namibia Township, Bloemfontein, South Africa
2025 | Field Visit, Bloemfontein, South Africa
2025 | Field Visit, Namibia Township, Bloemfontein, South Africa
2025 | Field Visit, Freedom Square Township, Bloemfontein, South Africa
2025 | Field Visit, Free State, South Africa
2025 | Free State, SOuth Africa, Learning about water management
2024 | Community Visit at Kuwinda, Nairobi, Kenya
2024 | Latitude59 Conference, Representing What Matters, Nairobi, Kenya
2024 | Latitude59 Conference, Representing What Matters, Nairobi, Kenya
2024 | Community Visit at Kibera, Nairobi, Kenya
2024 | Community Visit at Kibera, Nairobi, Kenya
2024 | Community Visit at Tempo Art, Learning about Regeneration of Land, Nairobi, Kenya
2024 | Community Leader Gathering at Tempo Art, Nairobi, Kenya
2024 | Community Visits, Nairobi, Kenya
2024 | Community Leader x What Matters, Nairobi, Kenya
2023 | Live Conversations
2022 | TED Talk "The Beauty of Transition"
2020 | still CEO
2019 | Speaking about leadership
2019 | Speaking about leadership
2018 | CEO
“Nicole has an excellent ability to understand and question people's motivations and to open up the space for further development. With empathy and foresight, but also with clarity and exactly the right questions at the right time, she captures the core of issues and sets impulses for personal growth. If you need a fresh and enriching perspective on your problem, ask Nicole. If you need clear statements, call Nicole. For me personally, she is a very important and valued advisor and has been for years for my company as well. In two words: Thank you!”
Isabelle Hoyer, Co-Founder and CEO of PANDA | The Women Leadership Network GmbH, Founder and CEO of Employers for Equality GmbH
SERVICE
Different Ways to Work With Me
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Strategic & project-based work with organizations, governments, investors, and municipalities. Rigorous, grounded, and always connected to what's actually happening in real life.
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Deep 1:1 work, all about you and what moves you. We go to the edges of what you're building or becoming, or seeking inspiration for. I am your thought partner. And when it's needed, I give you the advice that doesn't soften the truth.
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Speaking on my favorites: humanity in the economy, community economy development, community capital, economies in transition, the forces that shape them, and what leadership looks like when the ground is shifting.